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Simon Says 2.0: Discovering Your Why

This series reconnects Jack Cooper with Simon Sinek through a new series of videos focusing on developing your reason or “why” for your role within Jack Cooper. This series will also explore tangible ways of handling criticism, working under pressure, and presentation skills.

Simon Says 2.0 - Week 2: Why vs Vision

Jack Cooper Company Vision Statement: To lead the vehicle logistics industry in end-to-end solutions and foster an organization focused on performance, people, and the planet.  

After watching the video, please review the following questions:

Discussion Questions:

  1. Have your team get out pencil and paper to take a few minutes to draft either a personal vision statement or team vision statement. Here are 8 tips to help you write a memorable vision statement: 

    • Keep it short - max 2 sentences. Your vision statement should be punchy and easy to remember. 

    • Make it specific to your business and describe a unique outcome that only you can provide.

    • Write it in the present tense. 

    • Do not use words that are open to interpretation. Saying that you will maximize shareholder return in 2022 doesn't mean anything unless you specify what that means.

    • Simple is best. There is a tendency for people to overcomplicate things, but you should make your vision clear enough for both people within and outside your organization to understand. Stay away from jargon, metaphors, and business buzzwords. 

    • It should be ambitious enough to get people excited, but not so ambitious that it seems impossible to achieve.

    • A vision statement isn't a one-off thing and should evolve with your business. When brainstorming your vision for the future, stick to a five-year timeframe. It's an ambitious end goal that's far enough ahead to work towards, but not too far for the organization to lose focus and commitment. 

    • Vision should align with your company's core values. 

  2. Have one or more team members read their draft. 


Additional Resources

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