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JACK Talk: Meaningful Customer Service

Join us as we explore what it means to provide meaningful customer service, JACK Talk Style

Week 7: "What Motivates Your Customer? - Part 1 Incentive Theory of Motivation"



  1. Have you ever been motivated by rewards offered by a company in your personal or professional life? What about this specific reward motivated you?

  2. What rewards could your team put in place to drive customer behaviors or improve customer service? 

  3. What rewards could Jack Cooper offer to their external customers? 

We'd like to offer you a small reward for letting us know your responses to Question 3 below. Please list who on your team contributed to your response so we know who to send the rewards to!

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